Hi! and welcome to my personal website.
My name is Sophie Bianchi and I am a digital marketer based in Hong Kong. My current role is in the Digital Optimisation team at HSBC Retail Bank and Wealth Management.
I have over four years’ digital marketing experience in the fashion, consulting and recruitment industries. I am passionate about promoting brands, creating exceptional user experiences and engaging with audiences online.
My colleagues describe me as dependable and organised, with high attention to detail and excellent project management skills. I am equal parts analytical and creative, allowing me to provide effective and unique marketing materials. I’ve lived in six countries, worked in four, and hope to add more to my list!
I hold a First Class BSc (Hons) in Business Administration from the University of Bath and a First Class MSc in International Marketing from King’s College London. My Masters dissertation involved a netnography and an experimental survey to demonstrate that bloggers are a much more effective message source than traditional celebrities for brands. Have a look at it here if you’d like to know more.