About Me

Hi! and welcome to my personal website.


My name is Sophie Bianchi and I am a content and outreach marketer based in Hong Kong. I have over 3 years’ professional experience in digital marketing with a strong focus on content and outreach marketing.

My skills include:

  • Outreach and link-building
  • Digital PR
  • Content campaign management
  • On-page SEO
  • Copy-writing and blogging
  • Social media and community management

I have worked at various companies including German fashion retailer Zalando, French luxury shoe retailer Bagllerina and French luxury cosmetics company Feeligold. My most recent position was Outreach Specialist on the Content team at Totaljobs Group, one of the leading online job boards in the UK. I’ve lived in six countries, worked in four, and hope to add more to my list!

I hold a First Class BSc (Hons) in Business Administration from the University of Bath and a First Class MSc in International Marketing from King’s College London. My Masters dissertation involved a netnography and an experimental survey to demonstrate that bloggers are a much more effective message source than traditional celebrities for brands. Have a look at it here if you’d like to know more.

My hobbies include dancing, travelling, baking and spending time with my husband, family and friends.

See my LinkedIn profile for more information, and read my blog for marketing tips and case studies!

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